The path to brand success in online video starts with aligning with the right content. When your ad is targeted against the right content, in the right context, you’ll achieve immediate media impact and long-term brand value.
Zefr’s platform develops nuanced, dynamic targeting on the most brand-relevant videos for YouTube. Our solutions deliver precise video content targeting on the world’s largest video platform.
Discovery & Relevancy: Zefr discovers every video uploaded to YouTube. We then analyze the meta-data to determine the context of the video and if it could be relevant for a brand to advertise against.
Forecasting Performance: Our proprietary model determines the forecasted amount of views and impressions so you can effectively scale the reach of your campaigns.
Brand Safety: Each video goes through a rigorous approach that includes both technology and human review to ensure only the most premium videos whitelisted and targeted in Zefr campaigns.
Campaign Intelligence: Gain full transparency into how context drove your campaign performance with our ContentIQ post-campaign insight reports.