TV Multi-Touch Attribution

Product Description

TV viewership data from 15 million households means you have the scale you need to see, and act on, the factors that drive web and foot traffic, purchases, downloads and more.

Use your first-party data to know exactly when and where your highest-value customers are across the TV universe. Know what shows, networks and genres they watch most. Reduce waste in your TV spend and optimize your linear, OTT and addressable buys for business results.

Details

Drive down your web and mobile conversion costs by optimizing your TV and OTT ad spend, with granular data at your fingertips. Understand the impact of frequency, recency, networks and dayparts on ad effectiveness. See how your TV and digital campaigns work together.

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