Alphonso Insights is your self-serve TV ad campaign analytics dashboard. Up-to-date metrics for every brand in your category, so you can compare your performance against competitors and optimize your ROAS.
Driven by massive-scale 1:1 TV viewership data for the industry’s best closed-loop attribution. Tie your TV ad exposures to your business KPI’s.
Get granular details on airings, share of voice, spend, reach and frequency, viewability, and more. See which networks, shows and dayparts work best with your target audience. Compare your reach and performance against competitors, or your entire category.
Understand the demographic profile of your exposed audience. Are you hitting your target? What are your competitors doing differently? View demographics for every brand in your category.