TV Ad Analytics: Real-time, self-serve metrics for your entire brand category.
Closed-Loop Attribution: Connect TV ad exposures to business outcomes.
TV-to-Digital Retargeting: Amplify your TV spend across the web and mobile devices
Our patented video AI, built with advanced machine learning and computer vision, is at the core of the Alphonso TV Data Cloud. Brands, agencies and broadcasters rely on our TV Data Cloud services to power:
– Automated TV content indexing and metadata creation
– Real-time TV ad campaign performance monitoring.
– Deterministic TV viewership data at massive scale.
– Privacy-first data matching for closed-loop attribution.
– Custom TV audience segmentation for advanced digital targeting.
– TV data-driven media activation across mobile, web and CTV.