Predictive Targeting

Product Description

AdTheorent builds custom machine learning models using historic and real-time data to predict future actions for every campaign.

AdTheorent’s predictive platform learns who will convert and the parameters that drive performance.

Details

Allow the machine learning service to find consumers with the highest likelihood of converting.

AdTheorent’s predictive platform learns who will convert and the parameters that drive performance.

Define the audience parameters and let the machine learning service identify consumers within that audience who are most likely to convert.

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