Predictive Targeting

Product Description

AdTheorent builds custom machine learning models using historic and real-time data to predict future actions for every campaign.

AdTheorent’s predictive platform learns who will convert and the parameters that drive performance.

Details

Predictive Targeting:
Allow the machine learning service to find consumers with the highest likelihood of converting.

Predictive Audiences:
Define the audience parameters and let the machine learning service identify consumers within that audience who are most likely to convert.

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