We’ve partnered up with some of the industries leading Mobile Device Retargeting Companies. Thanks, to our onboard data analytics devices outfitted on our truck side adverting vehicles we measure who comes in contact with your campaign. We use this data with our partners to send messages back onto Mobile Devices that have come in contact with your Mobile Billboards. The ads are served digitally through downloaded apps such as the Weather Network, ESPN, TSN, etc. which users opt into. The mobile data management platform views patterns associated with device IDs to detect, track, and build mobile audiences for you. Device IDs are sent to us by ad exchanges and feature a unique set of data that isn’t available via Cookies which includes: location, gender, age, and device type
Furthermore, with great emphasis on AI, our partner’s machine learning algorithms have the capability to analyze a user’s past ad engagements, mobile web behaviour, and locations they visit throughout the day. This, in combination with device ID data, enables us to reach the right person, at the right place, with the right message.
Out of Home or Outdoor Advertising can be a powerful tool on its’ own. Mobile Device Retargeting reaches your ideal customer at an ideal time.
Pairing these channels together drives tremendous results.