Direct Mail Advertising is the best way to connect directly with potential customers. A direct mail piece becomes more personal than a handout, more credible than a social media ad, more visually appealing than an email, and more comfortable than a phone call, making mail advertising the strongest tool for direct advertising available.
Direct mail advertising works! According to statistics collected by Canada Post:
– 87% of Canadians will open mail addressed to them personally, and 94% will open mail from a company they know.
– 65% of people have made a purchase based on direct mail.
– 52% of redeemed coupons were received through mail advertising.
– 90% of companies say that direct mail is a great method to reach them for business-to-business sales opportunities.