Canada Post Smartmail Marketing™

Product Description

Our neuromarketing research indicates that our brains are hardwired to pay attention to direct mail and take action, especially in the digital age.

We’ve applied this research to develop a more intelligent approach to direct mail – we call it Canada Post Smartmail Marketing™.


Use direct mail marketing to help introduce your company to new customers, drive customer engagement and elicit a better response for every dollar of your budget.

– Direct mail has a 20% higher motivation response than digital media, making it far more persuasive.

– Consumers pay 39% more attention (time spent) to campaigns that integrate direct mail and digital than single-media campaigns.

– 47% visited a store in reaction to direct mail.