Our neuromarketing research indicates that our brains are hardwired to pay attention to direct mail and take action, especially in the digital age.
We’ve applied this research to develop a more intelligent approach to direct mail – we call it Canada Post Smartmail Marketing™.
Use direct mail marketing to help introduce your company to new customers, drive customer engagement and elicit a better response for every dollar of your budget.
– Direct mail has a 20% higher motivation response than digital media, making it far more persuasive.
– Consumers pay 39% more attention (time spent) to campaigns that integrate direct mail and digital than single-media campaigns.
– 47% visited a store in reaction to direct mail.