Fervent Events is excited to explore a whole new corner of the experiential marketing world – alcohol sampling.
Commercial stores are set up to maximize consumer engagement – this often means either over-saturation of product on shelves upon shelves or ultra-minimalist layouts meant to connote exclusivity. Both of these setups tire the eye, making the consumer look for a reprieve. This is why in-store sampling activations are so useful for both brands and the stores they activate in. The consumer is more likely to stop and listen to the promo rep’s key messaging, then go back to shopping thus spending more time in the store.
These in-store sampling activations usually take place within LCBO stores in Ontario and other licensed alcohol retailers across Canada. All the brand ambassadors dispatched for alcohol samplings are Smart serve certified (or equivalent licenses in other provinces).