Our neuromarketing research indicates that our brains are hardwired to pay attention to direct mail and take action, especially in the digital age.
We’ve applied this research to develop a more intelligent approach to direct mail – we call it Canada Post Smartmail Marketing™.
Neighbourhood Mail™ ( Unaddressed Admail ) is great for sending the same message to a large group of people and is also known as a mail drop. Because it’s unaddressed mail, there’s no option for personalization.
Personalized Mail ™ (Addressed Admail) is a targeted way to reach customers and appeal to their personal interests. Personalized mail must be promotional in nature to qualify for reduced rates.