TV Multi-Touch Attribution

TV viewership data from 15 million households means you have the scale you need to see, and act on, the factors that drive web and foot traffic, purchases, downloads and more.

Use your first-party data to know exactly when and where your highest-value customers are across the TV universe. Know what shows, networks and genres they watch most. Reduce waste in your TV spend and optimize your linear, OTT and addressable buys for business results.

National TV Ad Insights

Alphonso Insights is your self-serve TV ad campaign analytics dashboard. Up-to-date metrics for every brand in your category, so you can compare your performance against competitors and optimize your ROAS.

Driven by massive-scale 1:1 TV viewership data for the industry’s best closed-loop attribution. Tie your TV ad exposures to your business KPI’s.